Ice cream and politics don’t usually come together, but Ben and Jerry’s are leading the way in Australia.
The ice cream experts have taken a stand for LGBT rights, announcing on Wednesday that they are banning customers from ordering two scoops of the same flavour until marriage equality is achieved.
A post on the Ben and Jerry’s website reads “In Australia, 72% of the population supports Marriage Equality, so why haven’t our leaders acted? Before the next parliamentary sitting on June 13th, it is time to stand up for fair and equal rights for all by letting our leaders know that we demand Marriage Equality”
This is certainly one of the more unique ideas to come up in regards to promoting equality, but will it work? In my honest opinion, most definitely.
There are 26 Ben & Jerry’s stores across Australia, with more no doubt coming soon, They’re popular enough to have a significant impact for this issue, with many people visiting the stores daily.
Scoop stores also have boxes for customers to write on postcards, which will be sent to their local MP seeking their support for same-sex marriage before the final parliamentary session on June 13th. This is a fantastic idea, as it will get an entire community of people showing their support.
“At Ben & Jerry’s we love love, and we think most Australians do too. More Australians than ever before believe everyone should have the right to love who they love – and marry them too, if that’s what makes you happy”
Australia’s push for same sex marriage has hit numerous roadblocks lately, with the same sex marriage plebiscite being shut down last year by the Opposition in the Senate.
Ben and Jerry’s aren’t the only company to openly support marriage equality, numerous other Australian brands such as Qantas, Telstra, ANZ and more are all in favor for same-sex marriage.
I’m a firm believer in equal rights, and the fact that people of the same sex wanting to get married isn’t recognized in the eyes of the law is super embarrassing. A change is required, so please, head on down to your local Ben and Jerry’s store, or sign up through the Equality Campaign’s website here.